Why Fenicia
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In order to convey a message that reflects our history, identity, and vision, the shareholders launched the Bank’s renaming project in late 2008.

The management sought a name that travels, builds relationships with customers, reflects transparency and ethics, introduces a bank that has clientele and targeting for more from around the world.

"We are the same mature Lebanese bank, with the same shareholders and management, but different image".
A name suggestion campaign was conducted and answered by a large number of stakeholders and business partners in cooperation with experts from a leading regional company.

The survey outcome, FENICIA BANK, emphasized our true identity.

So we appeared as Fenicia Bank on December 20th, 2010, to say loudly:

"We're Lebanese traders sailing all along the globe to be with you wherever you live"

Together ….wherever